Online Reputation Management Orm

ORM

Online Reputation Management

Basically, online reputation management is the process of controlling what shows up when someone Googles your name. We'll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Googles you, their results are populated with positive, relevant content about you.

Our 1st Step: Diagnose Your Google Ranking & Online Reputation

The first step to controlling any situation is determining whether or not you have a problem and, if so, how bad the problem really is. In the first part of this guide, we'll help you diagnose your Google ranking, or, what shows up in the search results for your name and in what order they appear. Based on how your name ranks, we'll help you determine what corrective action you need to take.

Step 1: Google Yourself

The very first thing you need to do is go to Google and type your name into thesearch bar. Make sure to Sign out of your Google Account.

Google employs personalized and local searches when you are signed into your account. In other words, Google will slightly alter your results to make them more relevant to you based on your location and what they know about you through your Google account. The person searching you won't have the same customizations for your name, so make sure you sign out before searching to get a true snapshot of how your results look to others.

Search for the name people will actually use to search you: Do you use your middle name or initial on your resume?

Do you go by a nickname that most people call you? Did you recently acquire a hyphenated last name? When you search for yourself online, make sure you use the name that people are going to be searching for you with. Also, search for any variations of your name or common misspellings. In the same vein, make sure you are consistent with your name. Be sure you are using the same name on your resume, social media profiles, website, etc. (and make sure that it's the one that you want to show up in Google results.

Our 2nd Step: Diagnosis - Which Google Ranking Category Are You?

Once you have your search results in front of you, it's time to figure out which category your Google rank and overall online reputation falls under. Decide which of these categories best represents your first page of search results for your name (it may even be a combination of them all!)

Tip: Concentrate on the first page of your Google results - 93% of searchers never go past the first page and use the first 10 search results to form their impression.

Negative:

This is the worst category to be in because it means you have one or more negative search results representing you. However, this category is not just reserved for criminals and bad people. In today's world of social networking and anonymous sharing, it is disturbingly easy to have your reputation tarnished. It takes only one status update, tagged photo or blog post from an angry ex, rant .