Keeping up with key reporters and other influence's’ latest articles and social media posts is one of the most important things you can do as a PR professional. It’s a very simple, very effective way to know what’s on their minds from day to day, which will help you send better pitches, add more value, and stay relevant to media contacts.
Better still, it won’t take you much time at all. Here’s how to stay on top of your contacts’ blogs, articles, and social media posts in just 10 minutes a day.
1. Integrate their social streams with your email inbox.
Use a plugin such as Rapportive (Gmail only) or Nimble (Gmail and Outlook) to pull your contacts’ social media data directly into your inbox. Simply enter a contact’s email address into a new email, and these plugins will automatically bring up their social profiles and latest updates, which are perfect for weaving into pitch emails.
